Crises descend upon organizations faster than ever before, from more directions than ever. And tech advances such as AI add an entirely new, yet huge, element to the conversation.

Think Nestlé, Kroger, Astronomer, Cracker Barrel, Beam Suntory, Amazon Web Services, American Eagle and many others that have found themselves mired in crisis this year. 

Old playbooks simply won’t cut it any longer. You need a new approach. That’s where the 2026 PRWeek Crisis Comms Conference comes in.

For the fourth consecutive year, PRWeek will convene communicators in our nation’s capital to equip them with the tactics necessary to pivot at a moment’s notice for unexpected occurrences that are now the norm, not the exception.

This counsel is so valuable because the ramifications of getting crisis comms wrong have never been more severe.

On April 16, 2026, PRWeek will gather top industry executives who have been through the crisis trenches to share their collective decades of experience.

This is a must-attend event for every communicator and marketer, no matter your discipline or work environment. You’ll join over 200 fellow professionals for networking, inspiration and lessons you can apply immediately to your own practice.

The 2026 PRWeek Crisis Comms Conference is an event you won’t want to miss.

EVENT DETAILS

Thursday, April 16, 2026

8:00 am-6:00 pm EST

Ronald Reagan Building and International Trade Center

1300 Pennsylvania Ave NW, Washington, DC 20004

TICKET FEES

Standard Individual Ticket: $875

Standard Group Ticket (3-5): $775

Non-profit ticket: $750

KRISTIN CABOT

FORMER CHIEF PEOPLE OFFICER AT ASTRONOMER, HR EXPERT, ANTI-BULLYING ADVOCATE

Kristin Cabot is a leading human resources executive, the former Chief People Officer of Astronomer, and an anti-bullying advocate. She was thrust into the spotlight during a Coldplay concert in July, 2025 when a brief video of a personal moment went instantly viral (300 billion UVMs to date). Overnight, she was a global household name and unwitting public person, whose virality brought out the bullies and shamers.

Traumatized, Cabot was unable to leave her home, her children were attacked online, and she quit the job she loved. She began receiving unending vitriol, harassment, and myriad death threats. Confronted by the sheer extremity of the anger against her, Cabot questioned its legitimacy and the apparent double-standard posited by many of her online attackers who were largely women. She now advocates against ritual public shaming, working to better understand and repair a cultural phenomenon that unhesitatingly and relentlessly tears others down in lieu of choosing kindness.

DINI VON MUEFFLING

FOUNDER AND CEO

DINI VON MUEFFLING COMMUNICATIONS

Dini von Mueffling is the founder and CEO of Dini von Mueffling Communications (DVMC), a leading public relations agency, and a crisis communications expert. She has been inducted into the Platinum PR Hall of Fame, and she has been recognized as one of the Top Women in PR by PR News. DVMC has been honored with hundreds of industry awards, most notably 32 Cannes Lions, including 4 golds, an Emmy, 14 Webbs, and many others. 

Von Mueffling specializes in social impact, often navigating complex public relations for women under the spotlight. She has done groundbreaking work with Monica Lewinsky, helping her reclaim her public narrative; represented Virginia Roberts Giuffre, the most outspoken survivor of Jeffrey Epstein; and many others operating under an often-harsh and unforgiving public limelight, including Kristin Cabot.

Please contact Jennifer Dowden at jennifer.mclaughlin@prweek.com.

QUESTIONS ABOUT THE EVENT?

Anna Naumoski

Associate Event Director

anna.naumoski@haymarketmedia.com

QUESTIONS ABOUT SPONSORSHIP?

Jennifer Dowden

Senior Manager, Business Development

jennifer.mclaughlin@prweek.com