Crises descend upon organizations faster than ever before, from more directions than ever. And tech advances such as AI add an entirely new, yet huge, element to the conversation.

Think Nestlé, Kroger, Astronomer, Cracker Barrel, Beam Suntory, Amazon Web Services, American Eagle and many others that have found themselves mired in crisis this year. 

Old playbooks simply won’t cut it any longer. You need a new approach. That’s where the 2026 PRWeek Crisis Comms Conference comes in.

For the fourth consecutive year, PRWeek will convene communicators in our nation’s capital to equip them with the tactics necessary to pivot at a moment’s notice for unexpected occurrences that are now the norm, not the exception.

This counsel is so valuable because the ramifications of getting crisis comms wrong have never been more severe.

On April 16, 2026, PRWeek will gather top industry executives who have been through the crisis trenches to share their collective decades of experience.

This is a must-attend event for every communicator and marketer, no matter your discipline or work environment. You’ll join over 200 fellow professionals for networking, inspiration and lessons you can apply immediately to your own practice.

The 2026 PRWeek Crisis Comms Conference is an event you won’t want to miss.

• Real-life examples. Brand guardians will explain their crisis situations and responses step by step.
  
  
• Interactive sessions. Put your crisis comms savvy to the test in real time.
  
  
• Time with your peers. Network with 200-plus communicators. The wisdom isn’t only on stage.
  
  
• Inspiration and education. Leave the conference inspired and better equipped to handle crises before and/or when they come your way.